Case Study: FanDuel achieves a 543% lift in registrations with Adomni DOOH advertising

FanDuel boosts first purchases 1188% with Adomni

FanDuel partnered with the digital out-of-home (DOOH) advertising platform Adomni to drive new customer acquisition and betting engagement in Massachusetts during the NCAA basketball tournament. Their challenge was to increase app downloads and registrations while amplifying brand recognition among local sports fans during the competitive March Madness period.

Adomni's solution deployed targeted DOOH ads across four venue types, including bar TVs, urban panels, convenience stores, and bar jukeboxes. They utilized dayparting for precise timing and dynamically shifted budget to optimize reach. This campaign by Adomni delivered nearly 13 million impressions and drove extraordinary results, including a 543% surge in account registrations and an 1188% increase in first purchases.

FanDuel