Case Study: bubly achieves a 39% lift in 7-Eleven store visits with Adomni DOOH

bubly drives 39% more store visits with Adomni

A popular alcohol brand, bubly, wanted to increase beverage sales and drive in-store traffic to 7-Eleven convenience stores in New York City. To meet this challenge, they partnered with the digital out-of-home advertising vendor Adomni.

Adomni implemented a targeted DOOH campaign utilizing a range of their screens, including urban panels, Uber OOH vehicles, and gym placements. The strategy focused on reaching male football fans aged 21-44 during prime football season. The campaign was highly successful, delivering nearly 10 million impressions and generating a 39% lift in store visits to 7-Eleven locations from the exposed audience.

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