Case Study: Bubly boosts product sales and achieves 178% ROAS with Adomni's DOOH platform

bubly boosts sales with Adomni and sees 178% ROAS

bubly sought to chill the summer heat and increase sales for its new sparkling water flavors. The challenge was directing audiences to visit retail stores to purchase the product. To meet this goal, bubly partnered with Adomni and leveraged its programmatic data-driven platform.

Adomni's solution used audience data, lookalike audiences, and dayparting to serve ads on billboards near retailers and place-based screens in stores. This performance-driven digital out-of-home campaign targeted consumers in a shopping mindset. The results were impressive, garnering over 72 million impressions and delivering a 178% return on ad spend. bubly also saw a 17% incremental lift in households purchasing the product.

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