Case Study: bubly achieves higher ad recall and purchase consideration with Adomni DOOH

bubly boosts ad recall 51% with Adomni

bubly, a sparkling water brand from PepsiCo, sought to increase brand awareness, product consideration, and store traffic for a summer campaign. To meet this challenge, they partnered with Adomni to leverage its programmatic digital out-of-home (DOOH) advertising platform.

Using Adomni's platform, the campaign targeted optimal screens like roadside billboards and urban panels in fourteen key markets, with specific geo-targeting near retail locations. The solution utilized audience data, day parting, and various ad creatives across five venue types. Adomni's programmatic DOOH campaign generated an 80 million impression reach, which drove a 51% lift in ad recall and a 7% increase in purchase consideration. Notably, audiences exposed to the ads were 27% more likely to visit stores.

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