Case Study: Bland Company cuts OOH buying lead time from months to minutes with Adomni

Bland Company cuts OOH planning lead time from months to minutes with Adomni

The Bland Company, a solar panel and AC service company in central California, faced a significant challenge with its lengthy out-of-home advertising process. Buying billboard space directly from individual companies was a timely endeavor that required planning and purchasing ad space for three-month periods several months in advance. This rigid process limited their marketing agility. They partnered with Adomni and its programmatic digital out-of-home buying platform to find a solution.

Using Adomni's easy-to-use online platform, Bland Company was able to launch and manage campaigns in minutes instead of months. The solution provided valuable features like dayparting to choose optimal run times. This shift to Adomni's programmatic platform resulted in vastly more efficient and successful marketing campaigns, allowing the company to adjust messaging and budget with newfound flexibility.