Case Study: Academy Sports achieves a 29% lift in store visits with Adomni DOOH

Academy Sports lifts store visits by 29% with Adomni

The vendor Adomni executed a digital out-of-home (DOOH) campaign for its customer Carhartt, which sought to increase sales by driving more store visits to Academy Sports locations in the Southern United States.

The solution involved using Adomni's platform to serve programmatic ads on billboards, urban panels, and screens at venues like Top Golf and gyms within a 15-mile radius of the retailer. Ads were tailored by time and venue to target specific audience segments. This campaign generated over 5.2 million impressions and resulted in a significant 29% lift in store visits to Academy Sports from exposed audiences.

Academy Sports