Case Study: a major clothing retailer achieves a 134% lift in store visits with Adomni's Video IRL

a major clothing retailer drives a 134% lift in store visits with Adomni

A major clothing retailer sought to drive foot traffic and increase brand awareness during the competitive holiday shopping season. They partnered with the vendor Adomni to leverage its Video IRL service for an out-of-home digital advertising campaign.

Adomni implemented a targeted solution, placing the retailer's TikTok content across six types of real-world digital screens in over 20 major cities. Their strategy used precise audience targeting, geographic placement near stores and colleges, and dayparting to optimize timing. This campaign by Adomni resulted in nearly 17 million impressions and delivered a 134% lift in store visits.