Case Study: Cox Automotive streamlines programmatic reporting with Adomik

Cox Automotive streamlines ad reporting in 2 minutes with Adomik

Cox Automotive, a major automotive publisher, faced challenges in managing and analyzing its advertising revenue data after adopting header bidding. With multiple monetization partners and exchanges in their complex ad stack, their team was spending excessive time manually collecting and consolidating data from various sources into spreadsheets, which hindered effective analysis.

Adomik addressed this challenge by implementing its REPORT and MANAGE products for Cox Automotive. The Adomik Platform automatically collected data from all of their monetization partners, consolidated and enriched it, and provided a single holistic dashboard. This solution eliminated the time wasted on manual data collection, allowing the programmatic team to instead focus their efforts on analysis and deriving the right insights from the data.

Cox Automotive