Case Study: Zebra achieves a scalable, centralized global website and 13% traffic increase with Adobe Experience Cloud

Zebra reaches customers worldwide with a scalable website powered by Adobe Marketing Cloud

Zebra Technologies, a global leader in connected enterprise solutions, needed a way to keep hundreds of regional sites current and consistent—especially after acquiring Motorola Solutions’ Enterprise business. The company faced costly, slow regional updates, fragmented translation processes, and limited insight into how customers interacted with its many product pages and assets.

By centralizing content and assets with Adobe Experience Manager and using Adobe Analytics for data-driven decisions, Zebra built reusable templates, a hub-and-spoke publishing model, and a single repository for 130,000 assets. The platform relaunch scaled quickly (completed in eight months), cut agency and translation costs, simplified reporting, and drove measurable gains: about 13% higher global traffic and time on site and a roughly 300% average increase in organic keyword rankings.

Zebra

Sarah Bryowsky

Director of Digital Marketing