Case Study: Yodel achieves 88% faster signature cycles and 20% shorter sales cycles with Adobe Sign (Adobe)

Yodel delivers fast, reliable service by automating sales workflows with Adobe Sign, Salesforce, and Conga

Yodel Delivery Network, a UK parcel carrier handling more than 155 million parcels a year, faced slow, manual sales and onboarding processes: generating, sending and signing retailer agreements often took weeks (average 17 days, sometimes up to a month), delaying revenue and overburdening administrators. The company needed faster onboarding, clearer approvals with its 60+ service centers, and fewer time‑consuming administrative steps.

Yodel integrated Adobe Sign, Salesforce CRM, and Conga Composer to auto‑generate agreements from Salesforce, map data automatically, enable browser/mobile signing, and import signed documents back into customer records. The automated workflow cut signature cycle time by 88%, shortened the overall sales cycle by 20 (most agreements now return in about two days), delivered complete audit records, and freed staff to focus on onboarding and service.

Yodel

Edgar Zamora

Head of CRM