Case Study: Yemeksepeti achieves 15% higher conversion and streamlined mobile-first experiences with Adobe Analytics

Yemeksepeti uses Adobe Analytics to deliver dynamic experiences to hungry customers across screens

Yemeksepeti, Turkey’s leading food-delivery service with over eight million users and roughly 250,000 daily orders, needed to shorten the path to order and increase basket sizes while delivering consistent, mobile-first experiences across apps and web. With most customers arriving via mobile and a very narrow window to engage them, the company needed better customer insights to identify high-impact offers, reduce friction, and boost conversions.

Using Adobe Analytics within Adobe Experience Cloud, Yemeksepeti analyzed traffic and click behavior to optimize search, streamline the landing and checkout flows, refine a wallet rollout, and improve upsell placement. The changes drove a 15% overall conversion lift, a 36% conversion increase for 300 optimized search terms, reduced bounce rates (–7% iOS, –22% Android), and a 6% add rate on checkout upsells, while enabling ongoing mobile-first and loyalty-driving strategies.

Yemeksepeti

Sercan Akkas

Analytics and Optimization Manager