Case Study: Hallmark accelerates multi‑platform design and delivers 20,000+ assets annually with Adobe Creative Suite Design Standard

World’s largest greeting card company continues to innovate and deliver quality using Adobe Creative Suite Design Standard to help people connect on paper, online, and on mobile devices

Hallmark Cards, the century-old Kansas City company with more than 13,000 employees and products in 40,000+ retail locations (including 3,000 Gold Crown stores), faced the challenge of quickly creating tens of thousands of unique designs each year while extending traditional paper greetings into web, mobile, and multimedia formats. The company needed to streamline workflows, reuse existing creative assets, and accelerate print and digital production to meet changing consumer demand.

Hallmark standardized on Adobe Creative Suite Design Standard (with Photoshop, Illustrator, InDesign, Acrobat) and complementary Adobe tools (Premiere Pro, After Effects, Flash Professional, InDesign Server, AIR), upgraded its digital asset management, and implemented a motion-design “create once, distribute everywhere” workflow. The result: streamlined production that supports more than 20,000 annual designs, faster iterations and cost-effective reuse of assets, and delivery of dynamic print, web, and mobile greeting products across platforms and retail channels.

Hallmark

Sheri Heriford

Senior Creative Technology Specialist, Hallmark