Case Study: Wolverine Worldwide achieves double-digit revenue growth and smarter multichannel marketing with Adobe Marketing Cloud

Wolverine Worldwide - Customer Case Study

Wolverine Worldwide, a heritage footwear and apparel company with 13 owned and licensed brands (including Merrell, Hush Puppies and Chaco), faced the challenge of acquiring and retaining customers across dozens of branded sites and channels while efficiently measuring and attributing impressions, clicks and revenue. The company needed a more data-driven approach to tame multichannel complexity, understand customer journeys across web, email, mobile and social, and improve marketing ROI.

Wolverine implemented Adobe Marketing Cloud (including Adobe Analytics and Experience Manager) to analyze traffic and keywords, deliver dynamic, personalized site and mobile experiences, and integrate with its email provider for automated remarketing. The result: double-digit revenue gains in the U.S. and Europe, doubled email open rates and related revenue from targeted campaigns, mobile revenue growth from 5% to 11%, and deeper social and customer insights that improved marketing decisions and returns.

Wolverine Worldwide

Brandon Bassett

E-commerce Analyst and SEO Specialist, Wolverine Worldwide