Case Study: Wolters Kluwer Health boosts engagement 68% and launches 150+ interactive journal apps with Adobe Digital Publishing Suite

Wolters Kluwer Health - Customer Case Study

Wolters Kluwer Health, a leading publisher of medical, nursing, and allied‑health journals, set out to move its century‑old print and web journals onto tablet devices to meet changing reader habits. The company needed to rapidly develop digital editions for hundreds of titles, create interactive content that complemented print and web, collect and analyze app usage, and demonstrate measurable value to advertisers.

Wolters Kluwer Health used Adobe Digital Publishing Suite (Enterprise) with Adobe InDesign and Adobe Marketing Cloud/Analytics to let nontechnical staff build multimedia iPad apps, embed video/audio/images, and offer bundled print+digital ad packages. The program delivered digital editions of more than 150 journals, drove roughly 1.2 million iPad issue visits, increased overall engagement by 68%, and produced measurable ad engagement (about 16 seconds average unique ad view), boosting author visibility and advertiser uptake.

Wolters Kluwer Health

Jayne Marks

Vice President, Medical Research business unit, Publishing Wolters Kluwer Health