Case Study: Lumen Technologies achieves faster, on-brand campaign delivery with Adobe GenStudio for Performance Marketing

With Adobe GenStudio for Performance Marketing, Lumen connected teams, tools and timelines to deliver better campaigns faster

Lumen Technologies, a Fortune 500 network services provider, needed to keep up with rising demand for personalized, on-brand digital campaigns across more personas, verticals, and channels without expanding its team. Using Adobe GenStudio for Performance Marketing, along with Adobe Creative Cloud and Adobe Workfront, Lumen faced the challenge of producing more content faster while maintaining quality and brand consistency.

Adobe helped Lumen connect teams, tools, and timelines in a single AI-powered workflow to generate, review, and scale campaign assets. The results included 3X faster time to market for social campaigns, a 65% reduction in time to produce Meta ad variations, and campaign turnaround shrinking from 25 days to 9 days, enabling more relevant content and faster approvals at scale.

Lumen Technologies

Moria Fredrickson

Senior Director, Marketing Strategy