Case Study: JCB achieves faster parts discovery and 20% repeat-customer conversions with Adobe Commerce

With a new B2B sales website, JCB can stay at the forefront of technology compared to their competition

JCB, a global construction-equipment manufacturer with over 12,000 employees and more than 300 machine types, needed to move its vast parts catalogue online to make it easier for customers to find and buy parts, drive online revenue, and do so quickly with an affordable, enterprise-level platform capable of handling 250,000 SKUs.

Working with partner iWeb, JCB launched an Adobe Commerce–based B2B site in four months featuring a parts finder (search by serial, part or model), a bespoke “this part fits” integration, diagrams/image zoom, IP-based localization, payment and PDF integrations, and DMS/API links for dealers. The platform now supports 250,000 SKUs across 300 machine catalogues, reduced part-finding time, enabled dealer-specific stores, and converted 20% of new customers into repeat buyers.

JCB

Craig Jeffery

Service and Parts Digital Innovation Manager