Case Study: Verizon Wireless achieves 16% conversion lift and 60% smaller file sizes with Adobe Experience Manager (Adobe)

Wireless communications leader enhances customer experiences with dynamic video delivered using Adobe Experience Manager

Verizon Wireless, the largest U.S. mobile operator with 102.8 million subscribers, needed to improve online customer experiences by empowering self-service, increasing engagement and conversions, and optimizing assets across web and mobile channels.

Using Adobe Marketing Cloud—primarily Adobe Experience Manager with Adobe Analytics and Adobe Target—Verizon deployed dynamic media and video, AB testing, and analytics. The solution enabled a single master asset to be resized and served responsively, cutting file sizes by more than 60% for faster load times, lifting product-page conversions by 16%, and driving help-center videos that led 75% of viewers to self-serve instead of calling support.

Verizon Wireless

Chris Hansen

Associate Director of The Digital Design and Development Group, Internet sales Operations, Verizon Wireless