Case Study: Wilson Sporting Goods achieves consistent global brand identity and faster creative workflows with Adobe Creative Suite

Wilson Sporting Goods Co. - Customer Case Study

Wilson Sporting Goods, a global leader in sporting equipment with more than 15,000 SKUs sold across 100 countries and distributed through over 14,000 dealers, needed to protect its iconic brand while producing vast amounts of product graphics, packaging, catalogs, web and in‑store materials. The company’s challenge was to ensure consistent, high‑quality assets worldwide, speed design-to-market cycles, and make it easy for global distributors to find and use approved creative materials.

Wilson standardized on Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Acrobat Pro, built a secure brand portal of master images, and used PDF Portfolios to consolidate and streamline reviews. The result was stronger global brand consistency, a wider range of high‑quality cross‑channel materials, faster review cycles (up to one‑third quicker), improved creative and IT efficiency, and simpler asset distribution to partners worldwide.

Wilson Sporting Goods

David Barron

Manager of Creative Technology, Wilson Sporting Goods Co