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Case Study: MTV Video Music Awards editors achieve award-winning music video edits with Adobe Premiere Pro
A Adobe Case Study
Why music video pros choose Adobe Premiere Pro
MTV Video Music Awards showcased the work of top editor Vinnie Hobbs, whose challenge was turning large amounts of performance footage and visually ambitious concepts into fast-paced, compelling music videos that matched the rhythm of the songs. He relied on Adobe Premiere Pro to handle speed, organization, and creative experimentation across award-contending projects like Cardi B’s “WAP,” Post Malone’s “Circles,” and others.
Adobe Premiere Pro helped Vinnie and other editors solve that challenge with time remapping, multicam workflows, markers, and seamless integration with After Effects via Dynamic Link. The result was highly polished music videos with efficient editing workflows, including award wins at the 2020 MTV Video Music Awards and a finalized story structure for “Circles” that satisfied the director, editor, and artist.
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MTV Video Music
Vinnie Hobbs
MTV Video Music