Case Study: WestJet boosts online bookings and conversions with Adobe Experience Cloud

WestJet reaches more travelers with high-flying campaigns created with Adobe solutions

WestJet, Canada’s second-largest airline, needed a clearer, cross-channel view of customer behavior to drive more bookings on its website and app, personalize experiences, and get more teams using data to inform decisions. The airline faced rising distribution costs and wanted to shift more sales to lower-cost direct channels while improving conversion and campaign performance.

By standardizing on Adobe Experience Cloud (Analytics, Target, Audience Manager, Advertising Cloud Search and Creative Cloud), WestJet unified cross-channel data, automated audience targeting, and delivered tailored and geotargeted creative. The integrated solution boosted conversions and online bookings, democratized analytics for faster decisions, cut SEM support time by 40%, reduced weekend campaign costs by 14%, and yielded about $1M in annual savings through more efficient campaigns and agency renegotiations.

WestJet

Jason Wiegand

Manager of Digital Analytics and Optimization