Case Study: My Move achieves 25% higher customer satisfaction and faster content rollout with Adobe Experience Manager (Adobe)

Website uses Adobe Experience Manager to quickly roll out new content, tools, reminders, and customized offers for movers

My Move, an advertiser-funded resource for stress-free moving that attracts about 600,000 unique visitors a month, needed a more scalable, manageable web platform. Its heavily customized open-source portal limited publishing, reuse of content, and integration with mission-critical back-end systems (IBM WebSphere and Oracle), slowing time to market and making it hard to deliver targeted offers and multi-device experiences.

Working with ICF Olson, My Move rebuilt the site on Adobe Experience Manager (Sites and Assets) in four months, using templates, reusable components, responsive design, and deep back-end integrations so editors can publish targeted content and offers without developer help. The relaunch delivered faster time to market, mobile-optimized experiences, stronger revenue-driving integrations, and a 25% increase in customer satisfaction, providing a solid foundation for future growth.

My Move

Ada Vassilovski

Vice President of Product and Marketing