Case Study: Warner Music Group boosts fan engagement and gains 8,000 YouTube subscribers with Adobe Marketing Cloud (Livefyre)

Warner Music Group turns up volume on recent single release using Livefyre, part of Adobe Experience Manager

Warner Music Group needed to re-engage a passionate fan base and build buzz for a major band's new single while driving subscriptions to the band’s YouTube channel and integrating activity across digital channels. The challenge was to create a simple, shareable experience that mobilized fans and captured user data across social and the microsite.

WMG used Adobe Marketing Cloud, including Livefyre (part of Adobe Experience Manager), to launch a four-day microsite tournament pitting eight classic videos in bracketed rounds. Fans voted via Twitter hashtags, watched videos and cheered in real time with Livefyre’s trending and buzzmeter features, and could subscribe or provide email addresses with one click. The campaign generated 4,023 Twitter votes, ~34,000 video views and 8,000 new YouTube subscribers.

Warner Music Group

Paul Almeida-Seele

Director, Web Strategy and Digital Marketing Operations