Case Study: Volkswagen AG achieves global customer loyalty through personalized, mobile-optimized web experiences with Adobe Marketing Cloud

Volkswagen reaches millions of drivers with rich website experiences from Adobe Marketing Cloud

Volkswagen AG, a global automotive leader, faced fragmented international websites and needed to unify its digital presence to protect its brand, reach customers across channels (especially mobile), support rich media, and deliver personalized experiences for the millions who visit its site before buying. The challenge was to consolidate content and workflows while scaling to tens of millions of monthly page views and improving lead generation for dealers.

Volkswagen deployed Adobe Marketing Cloud—notably Adobe Experience Manager and Adobe Analytics, with pilots for Audience Manager, Campaign, and Target—to centralize assets, share templates, and enable responsive, media-rich sites and analytics-driven personalization. The platform now powers 100+ global sites, drives higher traffic and leads, improves customer engagement and mobile reach, and informs marketing decisions (for example, removing TV ads from microsites) to boost sales and long-term loyalty.

Volkswagen AG

Sebastian Schlick

Director of Development, Pro!vision