Case Study: ViacomCBS achieves rapid content turnaround and 95% faster motion-graphics production with Adobe Creative Cloud

ViacomCBS airs content people want to watch, faster — streamlining the creative process with Adobe Creative Cloud

ViacomCBS, one of the world’s largest media companies reaching billions of viewers, faced escalating pressure to produce more high-quality, short-form content faster across many channels. Creative teams were slowed by repetitive tasks—like adding lower thirds, resizing for different social formats, and manual captioning—which threatened speed and scale in a competitive, on-demand market.

Working with Adobe Creative Cloud (Premiere Pro, After Effects, Premiere Rush and related tools), ViacomCBS automated workflows—using Auto Reframe, scripted After Effects templates, and Premiere Rush for on-site capture—while rolling out changes through a creative advisory board. The result: footage can be edited and distributed within minutes, motion-graphics placement time dropped by 95%, and closed captioning for a one-minute clip fell from about 15 minutes to just over one minute.

ViacomCBS

David Leopold

Senior Director of Creative Experience Technologies