Case Study: King.com achieves faster, more accessible game experiences with Adobe

UX teams at King.com collaborate on game experiences that are entertaining and accessible for every player

King, the Stockholm- and London-based studio behind Candy Crush, reaches 258 million monthly players and employs about 2,000 people. Faced with the need to deliver fun, consistent, and accessible experiences for a hugely diverse, global audience while keeping games fresh for years, King’s UX teams needed faster cross‑functional collaboration and better ways to validate ideas with real players.

King adopted Adobe Creative Cloud—using shared Libraries and Adobe XD prototypes paired with PlaytestCloud—to create a single source of truth and rapid, testable prototypes. The result: streamlined workflows and tighter design consistency across teams, much faster iteration driven by player feedback, and measurable gains in accessibility (for example, alternative navigation options), enabling more inclusive, long‑lasting game experiences.

King.com

Emilio Jéldrez

Senior UX Designer