Case Study: USC Annenberg School for Communication and Journalism achieves 21st-century career readiness with Adobe Creative Cloud

USC Annenberg, pioneering the new era of digital communication

USC Annenberg School for Communication and Journalism, a top U.S. program in communication, journalism, and public relations, needed to prepare students for a digitally converged media landscape. The school sought to standardize on industry-leading creative software, foster cross‑disciplinary collaboration, and give students practical skills that would make them more marketable after graduation.

USC Annenberg integrated Adobe Creative Cloud across its curriculum and new Wallis Annenberg Hall—including a Digital Lounge and mobile, platform‑agnostic learning spaces—so students could use industry tools on their own devices. The initiative boosted student engagement and creativity, enabled seamless collaboration and ePortfolio portability, and reinforced career-ready digital literacy through an ongoing partnership with Adobe.

USC Annenberg School for Communication and Journalism

James Vasquez

Associate Dean, Operations, USC Annenberg School for Communication and Journalism