Case Study: University of Tennessee at Chattanooga Athletics achieves efficient, high‑volume sports video production with Adobe Premiere Pro

University of Tennessee at Chattanooga Athletics - Customer Case Study

University of Tennessee at Chattanooga Athletics’ MocsVision team — a three‑person creative services group — produces hours of polished live and on‑demand video across 17 sports, plus historical footage and local TV ads. As content volumes swelled (weekly TV shows, ~2,000 web pieces annually, multi‑camera game shoots and terabytes of archival media), their Final Cut Pro workflow could no longer support multi‑editor collaboration, efficient search, or cost‑effective asset management.

UTC moved to an all‑Adobe workflow centered on Adobe Premiere Pro tightly integrated with Cantemo Portal, using Dynamic Link, Media Encoder and the Cantemo Premiere panel to handle ingest, metadata, proxies, search and automated delivery. The integration let editors stay in Premiere while accessing and returning assets to the MAM, enabling faster transcodes, instant use of archival clips during games, reduced bottlenecks and significantly higher output and quality from the three‑person team, with plans to expand edit suites and archiving.

University of Tennessee at Chattanooga Athletics

Owen Seaton

Director of Creative Services, University of Tennessee at Chattanooga