Case Study: UBS achieves faster updates and personalized digital experiences with Adobe Marketing Cloud

UBS, delivering superb customer and employee experiences online

UBS, a leading global financial institution with about 60,000 employees and a public site of 50,000 pages plus a 100,000‑page intranet (roughly 200 million page views annually), needed to speed and simplify web and intranet updates, centralize campaign and email management, and deliver personalized, secure content across regions and roles.

Working with Netcentric, UBS implemented Adobe Marketing Cloud — chiefly Adobe Experience Manager, Analytics, Target, and Campaign — to reuse templates and components, publish responsive microsites, enforce authoring/security rules, and centralize analytics and testing. The result was much faster, more efficient content publishing (content management reported at least three times faster), stronger personalization and targeting, improved security for authoring and partner access, and higher‑quality digital experiences that boost conversions.

UBS

Manuel Niess

Head Digital Channels within Group Marketing and Communication Services