Case Study: UBM achieves lower IT costs and streamlined software management with Adobe Enterprise Agreement

UBM - Customer Case Study

UBM plc is a global events-led marketing services and communications company with about 5,500 staff in 30+ countries that brings buyers and sellers together at events and online. Its IT organization faced fragmented Adobe licensing bought across divisions and resellers, no centralized visibility into software use, and difficulty optimizing procurement, maintenance and budgeting across a complex, multinational business.

UBM adopted a flexible three-year Adobe enterprise agreement to consolidate licenses and vendor relationships, giving consistent access to current Adobe tools and streamlined procurement. The agreement lowered total cost of ownership and administrative overhead, improved forecasting and budget predictability, and enabled new capabilities—secure PDF collaboration, integrated creative workflows, digital publishing and faster mobile app development—helping UBM deliver more innovative client services.

UBM

Chris Witheridge

Chief Information Officer for Europe, Middle East and Africa, UBM