Case Study: Mitsuoka Motor Co. cuts costs and speeds promotional design with Adobe Creative Cloud (Adobe)

Two-person design team uses diverse tools in Adobe Creative Cloud for teams to bring creating promotional content in-house

Mitsuoka Motor, a small Japanese automaker known for stylish, retro-inspired cars, turned to a two-person sales support design team to create its promotional materials after repeatedly outsourcing design work. The company needed to cut production costs, deliver sales and marketing assets faster, and raise design quality while maintaining the brand’s distinctive look.

By adopting Adobe Creative Cloud for teams (Photoshop, Illustrator, Dreamweaver, Capture, Lightroom, Typekit, Adobe Stock and cloud storage), the team moved production in-house and streamlined collaboration and mobile review. The change cut turnaround from more than a week to under three days, reduced external design costs, expanded access to fonts and imagery, and gave the small team greater creative freedom to produce higher-quality promotional and web content.

Mitsuoka Motor Co.

Daisuke Takahashi

Sales Support Team Manager, Sales Division