Case Study: TV One achieves faster publishing and 53% higher page views with Adobe Marketing Cloud (Adobe CQ)

TV One Building a brand across channels

TV One, a 24-hour cable network focused on African‑American life and culture seen in 57 million U.S. homes, refreshed its on‑air brand and launched new programming (including R&B Divas) and needed to extend that presence across web and mobile to support a “TV everywhere” strategy, boost video consumption, and engage fans in real time — all without increasing IT bottlenecks.

The network adopted Adobe Marketing Cloud (including Adobe CQ/Experience Manager and Digital Asset Management) to provide a single authoring and multiplatform publishing environment, empowering a small, non‑technical content team to publish quickly and reuse templates and assets. As a result, publishing time fell from hours or days to about five minutes, year‑over‑year page views rose ~53% (unique page views ~45%), average time on page increased ~6%, bounce rates fell, mobile/tablet use grew, and search rankings improved.

TV One

Allison Rand

Vice president of Digital Media, TV One