Case Study: TSB delivers more personal banking experiences with Adobe

TSB cuts data latency by 88% with Adobe

TSB, a UK bank, aimed to make banking simpler and more personal for its customers by extending the personal engagement of its branches to its digital channels. To achieve this, the bank partnered with Adobe to implement Adobe Experience Platform, seeking to unlock a richer understanding of its customers and deliver personalized experiences across all touchpoints.

By implementing Adobe's suite, including Real-Time CDP, Journey Optimizer, and Customer Journey Analytics, Adobe provided TSB with a unified real-time view of its customers. This enabled personalized marketing and timely support, contributing to a 50% increase in customers choosing TSB and a sixfold increase in acceptance rates for personalized offers. Adobe also streamlined content creation with Workfront and Experience Manager, reducing asset creation time from seven weeks to seven minutes using Adobe Firefly, and designed over 1,000 customer experience use cases.

TSB