Case Study: True Value achieves up to 163% higher email open rates and 20% faster campaign cycles with Adobe Campaign from Adobe

True Value delivering genuine value to customers

True Value Company, a retailer-owned hardware cooperative with roughly 4,500 independent stores, wanted to move from broad blasts to personalized, cross-channel marketing. The marketing team faced fragmented customer data, difficulty coordinating email, direct mail and in-store interactions, and high email volume (about 23 million sends to 2.5 million recipients) with unsatisfactory engagement.

Working with Precision Dialogue to implement Adobe Campaign (part of Adobe Marketing Cloud), True Value consolidated multiple data sources into a single customer view, built templates and workflows, and empowered marketers to run campaigns independently. The change cut campaign cycle time by about 20%, reduced email volumes in some cases by nearly half, and lifted email open rates by up to 163%, driving stronger targeting, greater flexibility, and clear ROI.

True Value

Melva Godwin

Manager, Campaign Management, True Value Company