Case Study: Trimble achieves $500K+ martech savings with Adobe Marketo Engage

Trimble consolidates marketing technology and saves $500K in martech spend with Adobe Marketo Engage

Trimble, a global technology company, needed to unify marketing automation across three major franchises and replace 15 separate tools while improving campaign execution, lead management, and CRM data sharing. To do this, Trimble turned to Adobe Marketo Engage to support teams with everything from basic email programs to advanced nurture campaigns and persona-driven marketing.

Adobe implemented Marketo Engage as a single standardized platform for Trimble, enabling templates, cloning, automation, reporting, Sales Insights, and ABM capabilities. The results included more than $500,000 in martech savings, $400,000 less in annual external agency costs, and thousands of hours saved through automation, while also helping Trimble improve self-sufficiency and reinvest more into digital growth and revenue generation.

Trimble

Tricia Saunders

Director of Marketing Operations and Technology Integrated Marketing Strategies Team