Case Study: American Eagle Outfitters achieves higher marketing ROI and unified cross-channel insights with Adobe Marketing Cloud

Trendsetting clothing retailer maximizes marketing returns across brands and channels using Adobe Marketing Cloud

American Eagle Outfitters (including Aerie and 77kids) is a trendsetting apparel retailer that faced a fast‑moving, fragmented marketing landscape: proliferating channels (mobile, email, social, search, stores), campaigns managed by multiple vendors, and pressure to maximize returns on shrinking budgets. The company needed a single analytics and optimization platform, a unified view of customers across channels, and tools to let marketers run and measure campaigns without heavy IT involvement.

AEO standardized on Adobe Marketing Cloud (Adobe Analytics, Experience Manager, and Target) to get real‑time insights, run A/B tests, geo‑target, optimize mobile experiences, integrate partner data, and enable marketer self‑service. The result was a single integrated platform that improved program execution and reduced costs, delivered a cohesive customer view for better remarketing and engagement, streamlined image production, and drove measurable lifts — including a 20% increase in order conversion from reinforcing an email offer at checkout and a 2x increase in Aerie purchases from cross‑brand promotions.

American Eagle Outfitters

Ethan Holland

Director of Online Marketing, American Eagle Outfitters