Case Study: Travelocity achieves 40-point higher email open rates and 3 billion targeted emails annually with Adobe Campaign (Adobe Experience Cloud)

Travelocity uses Adobe Campaign to put travelers in charge of communications for smart marketing

Travelocity, a long-standing online travel company (est. 1996 and now part of the Expedia group), faced the challenge of getting the right travel deals to the right customers from a massive inventory of hotels, flights, and rental options. With a small marketing team, the company needed scalable, personalized email marketing that could respond quickly to market trends and customer preferences—something previous providers couldn’t deliver.

By adopting Adobe Campaign (Adobe Experience Cloud), Travelocity automated complex workflows and personalized “My Deals” alerts to match millions of offers to individual preferences. The results: 50 weekly campaigns sending 3 billion targeted emails annually, open rates up by about 40 percentage points and click-through rates more than 15 points higher, faster campaign launches (hours instead of weeks), and fully automated, high-return programs with plans to enable near real-time engagement via Analytics integration.

Travelocity

Tony Arbelaez

Senior Technology Manager