Case Study: Transcat achieves 2.5X account registrations and 17.7% more mobile visits with Adobe Commerce (Adobe)

Transcat created a robust B2B solution for equipment sales and rental, increasing registrations 2.5X

Transcat, a Rochester-based provider of testing, calibration and measurement equipment since 1964, needed to modernize its B2B operations to support rentals, pre-owned sales and multiple business lines while elevating the customer experience to maintain market leadership and drive operational efficiency.

Working with Gorilla Group, Transcat upgraded to Adobe Commerce and implemented a custom middleware to integrate ERP, enable real-time order/product/customer data, and power features like a rentals API and a dynamic Product Configurator. Launched on schedule, the new platform delivered a 2.5X increase in account registrations, +17.7% mobile visits and +13.7% site traffic, while streamlining processes, improving pricing and SKU management, and generating measurable cost savings.

Transcat