Case Study: Trane Technologies achieves 10x more marketing programs and 3x faster campaign creation with Adobe Marketo Engage

Trane builds dynamic new customer journeys in less than an hour with Adobe Marketo Engage

Trane, a global climate innovator, faced fragmented marketing with 54 regional marketers each maintaining their own databases and building campaigns manually. The company needed a scalable automation platform to unify customer data, coordinate marketing across North America, bridge sales and marketing, and reach specific audiences more effectively.

By implementing Adobe Marketo Engage (with professional services in three weeks) and centralizing program creation into a six-person hub, Trane automated workflows, enabled fast integrations (e.g., GoToWebinar) and built dynamic smart lists. The result: 500 programs in the first year (10x), programs created three times faster and often in under an hour, rapid pivot to virtual events with thousands of attendees, and turnkey integrations that eliminated months of development work.

Trane Technologies

Michele Prather

Senior Digital Marketing & Technology Manager