Case Study: Tourism Australia achieves 66% increase in time on site and 77% increase in leads with Adobe (Livefyre)

Tourism authority showcases authentic travel experiences with Livefyre, part of Adobe Experience Manager

Tourism Australia, the national tourism body that supports more than 270,000 businesses, was sitting on a wealth of authentic user-generated content but struggled to repurpose it on Australia.com. With a small team, the organization needed to replicate its successful social UGC strategy on the site, boost traffic and engagement, and improve content management and rights workflows.

By deploying Adobe Marketing Cloud, including Livefyre as part of Adobe Experience Manager, Tourism Australia automated content discovery, moderation, storage and rights management and brought a live feed of UGC to its site. The solution let the small team scale efforts and run big projects, driving a 66% increase in time on site, a 30% uplift in engagement, a 77% rise in leads, and publishing over 1,500 pieces of content daily.

Tourism Australia

John Mackenney

GM, Digital Transformation