Case Study: reed.co.uk achieves 4x faster revenue realization with Adobe Sign

Top U.K . job board adopts Adobe Sign to support core B2B and growing B2C business segments

reed.co.uk, the UK’s leading online recruitment service, needed to speed contract authorization and boost sales productivity as it expanded from core B2B into B2C. Reliance on email, fax, and postal workflows caused delays, uncertainty, and end-of-period pressure, and the company wanted a digital-first process that reflected its innovative brand.

By adopting Adobe Sign integrated with Salesforce—using one-click, product-based templates and mobile/tablet signing—reed.co.uk automated contract workflows and gained real-time visibility. The change delivered a 4x faster turnaround (most contracts authorized within two hours and many completed within 28 minutes), about 30% of B2B contracts returned within five minutes, a 50% reduction in lost B2C business, and freed sales managers to focus on revenue-generating activities.

Reed.co.uk

Brett Orr

Lead Product Owner