Case Study: TOP-TOY Group achieves 250% annual online revenue growth with Adobe Marketing Cloud

TOP-TOY Group - Customer Case Study

TOP-TOY Group, a family-owned toy retailer and the largest in Northern Europe, faced a rapidly changing digital landscape with a small eCommerce team and limited analytics. The company needed a richer, standardized view of customers, better integration with third‑party tools, and ways to raise online revenues and conversions while controlling costs.

TOP-TOY implemented Adobe Marketing Cloud (including Adobe Analytics and Adobe Target) with integrations to partners like Responsys, using data to optimize experiences, campaigns, and media spend. The results included a 250% increase in online revenues, email campaign conversion lifts of up to 400%, a 121% YoY rise in mobile/tablet users (about 25% average quarterly growth), repeatable optimization cycles yielding up to 10% revenue gains, and the ability to scale the eCommerce team without increasing budget.

TOP-TOY Group

Anders W. Beese

Traffic Manager, TOP-TOY Group