Case Study: Tropitone boosts sales and cuts production costs with Adobe Experience Manager

Top outdoor furniture company helps sales teams dynamically showcase product options with Adobe Marketing Cloud

Tropitone Furniture Company, a leading maker of outdoor furniture with a catalog of over 2,000 American-made products sold through dealers and representatives, faced a key challenge: customers and commercial buyers couldn’t easily visualize the many product combinations (about 20 finishes and 300+ fabric options), and sales teams were burdened by bulky, quickly outdated print catalogs and swatch books.

Tropitone implemented Adobe Experience Manager assets as a responsive, web-based e‑catalog (built with Schraff) that dynamically renders unlimited product variations from a single media portal for any device. The solution reduced production and printing costs, eliminated the need for heavy catalogs, lowered bounce rates by 11%, increased average time on site by 24%, and boosted sales—especially among large commercial customers.

Tropitone

Demetrius Linebarger

Senior Marketing Manager, Tropitone Furniture Company