Case Study: JustAnswer achieves 110% revenue growth with Adobe Campaign (Adobe)

Top online professional services resource increases revenues by 110% with digital marketing best practices and Adobe Campaign

JustAnswer is a global online service that connects customers with verified experts across 100 specialties, relying heavily on email to drive engagement and transactions. Faced with a cumbersome legacy email system that limited personalization, real‑time delivery, and a unified customer view, the company needed to increase revenues and click‑throughs by targeting more relevant, timely communications across a subscriber base that generates more than 60 million emails a year.

By standardizing on Adobe Campaign (Adobe Marketing Cloud), JustAnswer automated 150+ daily workflows, enabled real‑time transactional messages and personalized lifecycle and batch campaigns, and improved deliverability and analytics. The result: overall revenue up 110%, the share of engaged customers receiving emails up 207%, batch open rates up 378% and click‑through rates up 337%, lifecycle emails now account for 70% of email revenue, and deliverability improved to about 96%.

JustAnswer

Kara Douglas

Sr. Manager, Marketing Communications