Case Study: Morningstar achieves faster, more efficient tablet publishing and soaring subscriber engagement with Adobe Digital Publishing Suite

Top investment research firm realizes efficiencies by transitioning from custom developed apps to Adobe Digital Publishing Suite

Morningstar, a leading investment research firm, needed to grow its digital presence and boost customer retention by launching multiple tablet newsletter apps. The company faced tight development resources and the challenge of keeping app content as timely and design‑consistent as its print editions while leveraging existing print publishing workflows.

By standardizing on Adobe Digital Publishing Suite, Morningstar shifted production from custom development to template‑driven workflows that designers can manage, adding video, live stock data, push notifications, and integrated analytics. The change cut production effort, accelerated new app launches (including StockInvestor and DividendInvestor), and drove engagement—99% of self‑identified iPad subscribers downloaded the StockInvestor app and consumption of issues increased—helping improve retention and scale digital publishing without adding staff.

Morningstar

Peggy Seemann

Senior Product Manager, Publications, Morningstar