Case Study: Manipal Global Education achieves a 40% increase in online applications with Adobe Marketing Cloud

Top Indian education service provider builds more relevant, personalized, and branded customer experiences using advanced audience insights

Manipal Global Education Services (MaGE), a leading Indian education provider managing more than 20 large institute websites, faced inconsistent branding, low content relevance, and limited real-time insight into user behavior. The organization needed a single, agile platform to personalize content by visitor profile and device, improve navigation and mobile support, and increase online application completions while lowering student acquisition costs.

MaGE implemented Adobe Marketing Cloud—Adobe Experience Manager, Adobe Analytics, and Adobe Target—to centralize content management with reusable templates, enable responsive design and social communities, and deliver targeted personalization and testing. The result: online applications rose 40% across all sites (manipal.edu +22%), mobile visitors +40% and mobile traffic +25%, leads +11%, lead-to-application conversion +18%, average time on site +69%, and reduced student acquisition costs alongside more consistent, on-brand user experiences.

Manipal Global Education

Balakrishna Rao

CIO, Manipal Global Education Services