Case Study: TiVo achieves 1-day targeted pricing campaigns and faster marketing agility with Adobe Commerce and Adobe Experience Manager

TiVo connects with consumers to lead the future of TV

TiVo, the digital-video pioneer founded in 1999, is sharpening its consumer focus to compete in a crowded, rapidly changing TV market. The company needed greater marketing agility to offer customized bundles and pricing, speed up time to market for campaigns, and deliver a seamless customer experience across its commerce and content platforms.

By integrating Adobe Experience Manager with Adobe Commerce, TiVo united content and commerce to enable faster, more personalized marketing—supporting A/B testing and smoother customer journeys. The results: a targeted pricing campaign launched in one day (versus 2–4 weeks on the legacy system), expanded options for customized bundles, and reduced customer friction.

TiVo

Ted Malone

Vice President, Consumer Products and Services