Case Study: Titanium Worldwide drives diversity and inclusion in advertising with Adobe Stock

Titanium Worldwide brings inclusion & representation to advertising

Titanium Worldwide is a certified-diverse collective of agencies and consulting firms helping brands create more authentic, inclusive advertising. One of its biggest challenges was finding enough diverse, original stock imagery and footage to reflect the audiences its clients wanted to reach, and it turned to Adobe, including Adobe Stock, to support that work.

Adobe Stock helped Titanium source fresh, underused visuals and video, which the team then incorporated into workflows in InDesign, Photoshop, Illustrator, and Adobe XD. As a result, Titanium was able to build stronger asset libraries, better represent diverse voices, and support underrepresented artists while improving the authenticity of its campaigns.

Titanium