Case Study: Thomas Jefferson University achieves 3x faster content migration and unified digital experiences with Adobe Marketing Cloud

Thomas Jefferson University - Customer Case Study

Thomas Jefferson University and Jefferson Health, a major Philadelphia-based health sciences university and hospital system, needed to modernize its digital presence as patients and students increasingly turn to the internet for care and education information. With content spread across multiple CMSs, the organization struggled to deliver consistent, timely information, gain a holistic view of visitors, and efficiently reach its broad community.

They implemented Adobe Marketing Cloud — including Adobe Experience Manager, Analytics, Social, and Target — consolidating four CMSs and migrating 16,000 pages in about six months (one-third the expected time). The new platform enabled template-based content creation for roughly 300 users, centralized assets and reusable components, improved analytics-driven targeting and mobile/app delivery, accelerated updates, and is projected to yield better consumer experiences and over $2 million in savings over five years.

Thomas Jefferson University

Neil Gomes

Vice President for Technology Innovation and Consumer Experience