Case Study: ThinkBuzan achieves 382% higher engagement and 22% sales growth with Adobe Captivate (Adobe)

ThinkBuzan - Customer Case Study

ThinkBuzan, creator of the Mind Mapping technique and developer of the iMindMap app, needed a way to teach what Mind Mapping is and demonstrate its software to new users. The company’s challenges were to engage learners with interactive eLearning, reach audiences across web and mobile, and integrate eLearning authoring into its creative workflow.

ThinkBuzan adopted Adobe Captivate alongside Photoshop, InDesign, PhoneGap Build, and Media Encoder to produce HTML5, multi-device courses, stream content from its CDN, and package iPad apps. The result: a 382% increase in clickthroughs from “how to mind map” searches, a 22% lift in iMindMap sales, 50% faster user onboarding, higher pages-per-session (+17%), lower bounce rate (−28%), and a much faster, integrated development process.

ThinkBuzan

Oliver Spear

Multimedia Designer, ThinkBuzan