Case Study: The University of North Carolina at Chapel Hill achieves stronger digital literacy and career readiness with Adobe

The University of North Carolina - Customer Case Study

The University of North Carolina at Chapel Hill, through Adobe Creative Campus collaboration efforts, faced the challenge of preparing students for a rapidly changing workforce where digital literacy, creativity, and AI-aware skills are increasingly essential. The university highlighted the need to help students across disciplines build communication, storytelling, and collaboration abilities that translate to future careers.

Adobe addressed this by supporting digital literacy initiatives and events that showcased tools such as Adobe Spark and Adobe Creative Cloud for student projects, presentations, and storytelling. The impact included stronger student engagement, more compelling digital work, and greater career readiness, with students like Valentina Arismendi reporting that these skills directly supported her media and journalism path and helped her earn highest honors.

The University of North Carolina

Meagan Bennett

Director of Customer Relations for IT